Post by account_disabled on Mar 11, 2024 1:29:06 GMT -2
Alessandra Farabegoli , content and email marketing consultant, author of Marketing in a digital world In today's dynamic and complex scenario I think we should focus on brand maintenance . Inside there is the research and refinement of one's own voice and the declinations that it takes on, from situation to situation; the strengthening of visual identity; but above all the growth of awareness of who we are, what corporate culture we have, how we want to be perceived by those who meet us. This work brings with it an infinite number of practical activities, for example the review of all the automatic messages that are generated on occasions such as the first reception on the site, the way in which we offer subscription to a newsletter.
The way in which we welcome and we thank those Canada Phone Number who leave us their contact details; all the pre- and post-purchase procedures, down to the details of how we accompany the invoices or propose a renewal, or contact those who seem to have forgotten us. Often when you think about email marketing you have a bit of an obsession with accumulating large lists to which you necessarily send periodic and regular messages; but, unless we are truly able to offer a regular flow of valuable content, these are not the messages that will make us appreciate the people who receive them: rather, we spend well the small amount of attention that is granted to us in moments hot in the relationship, especially those where the relationship begins. Why is it important to do this in 2019?
Because, with the continuous growth of the flow of messages and information, the cognitive fatigue to which people are subjected grows, and their intolerance towards the lack of attention of companies towards them grows. Whoever notices it first wins people's attention and gratitude again. Gianluca Diegoli , marketing and digital strategy consultant, author of Mobile Marketing I believe that 2019 should be the year of integration. After ten years of adding instruments and channels, it's time to make them work together like in a symphony orchestra. The soloists have had their day, and every action is connected. I therefore do not see a new tool, but a new moment : of fine-tuning and synchronization.
The way in which we welcome and we thank those Canada Phone Number who leave us their contact details; all the pre- and post-purchase procedures, down to the details of how we accompany the invoices or propose a renewal, or contact those who seem to have forgotten us. Often when you think about email marketing you have a bit of an obsession with accumulating large lists to which you necessarily send periodic and regular messages; but, unless we are truly able to offer a regular flow of valuable content, these are not the messages that will make us appreciate the people who receive them: rather, we spend well the small amount of attention that is granted to us in moments hot in the relationship, especially those where the relationship begins. Why is it important to do this in 2019?
Because, with the continuous growth of the flow of messages and information, the cognitive fatigue to which people are subjected grows, and their intolerance towards the lack of attention of companies towards them grows. Whoever notices it first wins people's attention and gratitude again. Gianluca Diegoli , marketing and digital strategy consultant, author of Mobile Marketing I believe that 2019 should be the year of integration. After ten years of adding instruments and channels, it's time to make them work together like in a symphony orchestra. The soloists have had their day, and every action is connected. I therefore do not see a new tool, but a new moment : of fine-tuning and synchronization.