Post by account_disabled on Nov 29, 2023 8:37:57 GMT -2
It's structurally very different. We're certainly betting in this space that between Phil and Margarita, we're already developing video strategy and execution for ourselves and our clients. It's not just about the video, though. How our industry competes To take advantage of this opportunity, we all need to excel in three broad areas. The video fits into the first one, which is where technology and storytelling meet: , Technical Creativity I’ve been endlessly frustrated over the years by creative storytellers who misunderstand (or even don’t care about) technology.
Stupid app that no one uses. A social network for brands that no one joins. The Phone Number List campaign above tells you to search for phrases they don’t rank for. Old school can discover crawling issues or indexing issues in their sleep. We have to be good at things like analytics, user experience, and conversion. In fact, one of the most popular talks from last week (and day) was all about user experience. What stood out to me was the different ways they listened to their audience and gathered feedback at different stages of the process. This includes everything from standard hallway testing to qualitative and quantitative surveys to extremely well-executed betas.
You can check out the full deck here: Redesigned Stories of technical knowledge. If the migration fails, you're stuck as before. For me personally, the creative part is the more challenging part but luckily, it's not all about me. We've been investing in creative for a while, and I loved the talk our creative lead gave last week titled How to Generate Better Content Ideas. It really clarified my thinking in a few areas, especially the amount of effort and research one should put in early in the process to give the eureka moment a chance.
Stupid app that no one uses. A social network for brands that no one joins. The Phone Number List campaign above tells you to search for phrases they don’t rank for. Old school can discover crawling issues or indexing issues in their sleep. We have to be good at things like analytics, user experience, and conversion. In fact, one of the most popular talks from last week (and day) was all about user experience. What stood out to me was the different ways they listened to their audience and gathered feedback at different stages of the process. This includes everything from standard hallway testing to qualitative and quantitative surveys to extremely well-executed betas.
You can check out the full deck here: Redesigned Stories of technical knowledge. If the migration fails, you're stuck as before. For me personally, the creative part is the more challenging part but luckily, it's not all about me. We've been investing in creative for a while, and I loved the talk our creative lead gave last week titled How to Generate Better Content Ideas. It really clarified my thinking in a few areas, especially the amount of effort and research one should put in early in the process to give the eureka moment a chance.