Post by account_disabled on Nov 26, 2023 3:15:28 GMT -2
Doctors, prescribers, pharmacists and patients are present on different channels and are waiting to be reached. The key to understanding and attracting the pharmacist, specialist or any prescriber is unique: empathy. Adopting the perspective of your customer, decision maker or influencer allows you to identify the right methods to attract and engage your ideal customer and achieve better results. The same principle can be adapted to pharmaceutical and parapharmaceutical companies like yours , constantly looking for new methods to attract and engage the pharmacist, specialist or prescriber.
According to research by Affinity Monitor , the most used tools to date are: visits by the commercial team, advertising on TV (and specialized) and radio media, direct email marketing, mobile alerts and content marketing. However, the same research shows how visits by the sales team are less and less effective , which is why pharmaceutical and parapharmaceutical companies are Web Development Services increasingly looking for effective and cheaper (as well as effective) tools such as digital ones. At the same time, using digital as if it were a traditional marketing tool is counterproductive . According to the same research, many doctors, professionals and pharmacists feel frustrated by the communications they receive from pharmaceutical and parapharmaceutical companies and feel like.
Fish in a lake where companies throw a hook waiting for someone to bite. The contents and communications that these professional figures receive appear to be uninteresting and not targeted what's the point of sending them? What is the solution? Rather than sending unwanted marketing communications that can be traced back to SPAM, why not use empathy and get into the perspective of the target audience ? In this way, thanks to an accurate analysis you have the possibility of identifying the right channels and methods to attract and involve the pharmacist or prescriber. It's the new world of "smarketing". There is no single strategy.
According to research by Affinity Monitor , the most used tools to date are: visits by the commercial team, advertising on TV (and specialized) and radio media, direct email marketing, mobile alerts and content marketing. However, the same research shows how visits by the sales team are less and less effective , which is why pharmaceutical and parapharmaceutical companies are Web Development Services increasingly looking for effective and cheaper (as well as effective) tools such as digital ones. At the same time, using digital as if it were a traditional marketing tool is counterproductive . According to the same research, many doctors, professionals and pharmacists feel frustrated by the communications they receive from pharmaceutical and parapharmaceutical companies and feel like.
Fish in a lake where companies throw a hook waiting for someone to bite. The contents and communications that these professional figures receive appear to be uninteresting and not targeted what's the point of sending them? What is the solution? Rather than sending unwanted marketing communications that can be traced back to SPAM, why not use empathy and get into the perspective of the target audience ? In this way, thanks to an accurate analysis you have the possibility of identifying the right channels and methods to attract and involve the pharmacist or prescriber. It's the new world of "smarketing". There is no single strategy.